|Publisher Name||Galani Lyda|
|Journal Title Name||International Journal of Strategic Innovative Marketing|
|Frequency||4 per year|
|Accessing Method||Open Access|
Indexed, Under Evaluation
|Description||The objective of the Journal is twofold: the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. The Journal aims to bring together scientists, researchers, practitioners and students, with a special orientation in strategic marketing, which aspire to be ahead of the curve based on the pillars of innovation. It is an excellent opportunity for the advancement of the discipline by promoting strategic research and innovative activities in Marketing. IJSIM provides a common ground for the exchange of insights on strategic issues in the science of innovation marketing, ensuring significant contributions to this field.|
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